Privacy Policy

1. About Us

Pulse Drive Motors ("we", "us", or "our") is an AMVIC-licensed used vehicle dealership operating in Calgary, Alberta, Canada. Our registered address is 831 48 Ave SE, Calgary, AB. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with Alberta's Personal Information Protection Act (PIPA) and applicable Canadian privacy legislation.

2. Information We Collect

We may collect the following categories of personal information:

• Contact details — full name, phone number, and email address submitted through our contact or test-drive forms.
• Vehicle interest — the make, model, or year of the vehicle you inquire about.
• Financial information — credit history and income details you voluntarily provide when applying for financing.
• Trade-in details — vehicle identification number (VIN), mileage, and condition of a vehicle you wish to trade in.
• Usage data — pages visited, referring URLs, and browser/device type collected automatically via cookies and server logs.

We collect only the information reasonably necessary for the purposes described below.

3. How We Use Your Information

• To respond to your inquiries, schedule test drives, and provide customer service.
• To process financing applications and trade-in appraisals.
• To send you information about vehicles and promotions you have requested.
• To comply with AMVIC regulations and other legal obligations.
• To improve our website and understand how visitors interact with our content.

We will not use your personal information for purposes other than those for which it was collected without your consent, or as required or permitted by law.

4. Sharing Your Information

We do not sell your personal information. We may share it with:

• Financing partners and lenders — only when you apply for vehicle financing, and only with your consent.
• Service providers — third parties who assist with website hosting, email delivery, or analytics, under confidentiality obligations.
• Regulatory authorities — AMVIC or law enforcement, where required by law.

5. Cookies & Analytics

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You can disable cookies in your browser settings; however, some features of our website may not function properly as a result. We do not use cookies to serve third-party advertising.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, or as required by law. Lead inquiries are retained for up to 24 months. Financing application data is retained for the duration required by AMVIC regulations. You may request deletion of your information at any time (see Section 8).

7. Security

We take reasonable physical, technical, and administrative measures to protect your personal information against unauthorized access, use, or disclosure. Our website uses HTTPS encryption for all data in transit. Despite these measures, no method of transmission over the internet is 100% secure.

8. Your Rights

Under PIPA (Alberta), you have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Withdraw consent to our use of your personal information (subject to legal or contractual restrictions).
• Request deletion of your personal information, where no legal obligation requires us to retain it.

To exercise these rights, contact us at pulsedrivemotors@gmail.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: